Decoding Entrepreneurship: Navigating Business Growth through Research, Discernment, and Experience
- Jennifer Franco
- Jan 2, 2024
- 2 min read
I've always been seen as the "smart one" who knows a bit about everything, no matter how random. I tend to go overboard explaining things because, hey, details matter, right? My answers? They're hardly ever a simple "yes" or "no," but usually more like "well... it depends." I've got this researcher's heart—I love understanding why people think the way they do, even if it's not my cup of tea. And let's be real, how many times have you thought you had all the answers, only to flip your stance due to a change in the situation?
Understanding the "why" behind stuff has always been my jam. I can't stand it when someone tells me an answer without explaining why it's right. To be good at what I do, I felt the need to dive into every nook and cranny of the process and role. Some old mentor once said this trait held me back from confidently managing teams; I'd obsess over processes instead of managing people.

But hey, let's not dive into whether they were right about that pendulum swing today. This year, being the boss of my own business means I can obsess over the nitty-gritty details without anyone reining in those obsessions.
So, what's the big deal? Truth is, you never really know what you'd do until you're smack in the middle of it all. And in a world flooded with unwanted advice and superficial answers, trying to navigate this whole entrepreneurship thing feels like swimming against the tide. Despite over 20 years of managing gigs and the teachings from top-notch companies, sometimes, the info just clashes.
Fellow business owners, as you figure out your path, research smartly! I've learned I can back up any truth I want with enough research. Seriously, these days, you can find facts that back up almost any theory. Don't just research ideas that support your view; spend time digging into the opposition's thoughts and see why they'd make sense for someone like you. Heck, maybe even figure out why your customers might decide not to do business with you.
This year, I'm all about helping other businesses thrive, just like I've learned over two decades in the game… but I also aim not to forget my own advice. Let's call it a resolution or new intentions—whatever it is, may it bring success to all of us this year!
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